Melton When selling your home, first impressions of a property may make all the difference to the final selling price.
The reasons behind effective presentation may not seem obvious at first. For one, fresh walls, attractive furniture and bright rooms which are free of clutter present strong visual appeal to buyers. However, many people don’t realise that professional property stylists also work to increase desirability on a psychological level. Prospective buyers are drawn to properties in which they can envisage themselves living. A property which is well presented and free from clutter is also free from an emotional imprint. These ‘blank canvases’ let buyers add personal touches and picture a property as ‘their own’.When styling a property, primary importance is also given to making spaces feel light and open.
Placing a home in a ‘neutral setting’ can enhance the property’s features. Lighter coloured furnishings, strategically positioned in a room, can create a greater sense of space for the inspection as well as for the property photographs. In combination, appealing to the buyer’s senses should create an emotional pull. For example, the smell of fresh bread is an evocative reminder of homeliness in winter just as opening curtains will enhance the positive feel of natural summer light. Employing the creative direction of a property stylist could be the difference in a competitive real estate market and assist to present your home in the best possible light.
